Author name: Asel Mamytova

Hi, I’m Asel Mamytova, a Swiss entrepreneur passionate about helping businesses thrive in today’s competitive digital world. Over the years, I’ve learned that great marketing isn’t just about showcasing a product—it’s about telling a story that resonates. In this article, I’ll share how storytelling can transform your online marketing, connect you emotionally with your audience, […]

Hello, I’m Asel Mamytova, a Swiss entrepreneur with over 15 years of experience helping businesses thrive in Switzerland and beyond. Running an online business is an exciting journey, but success today requires more than just offering great products or services. Customers are increasingly seeking brands that are transparent, ethical, and socially responsible. Let me share

Switzerland’s stable economy, high quality of life, and business-friendly tax system make it an attractive destination for entrepreneurs and new business owners. Understanding the Swiss corporate tax system is crucial for effective financial planning and maximizing available tax benefits. This guide offers an overview of the Swiss corporate tax landscape, covering core tax types, cantonal

Switzerland’s strategic location, robust economy, and transparent regulatory environment make it an attractive destination for foreign entrepreneurs. Non-residents interested in opening a business in Switzerland will find a highly organized system with clear requirements. From selecting the right legal structure to appointing a Swiss resident director, this guide covers everything you need to navigate the

Starting a business in Switzerland can be an exciting and rewarding venture, especially in a country known for its innovation, stability, and business-friendly climate. With CHF 1 million or less, foreign entrepreneurs can dive into several high-potential industries that are well-suited for small and medium-sized enterprises (SMEs). In this guide, we’ll explore top industries in

Opening a Swiss bank account provides valuable benefits for businesses, especially those with an international outlook. Known for stability, privacy, and extensive financial services, Swiss banking is ideal for securing and managing business assets. However, the process requires careful preparation, particularly for companies with foreign shareholders. This guide covers everything you need to know, from

Switzerland is a prime destination for entrepreneurs and businesses worldwide, known for its stable economy, strategic location, and favorable tax environment. Choosing the right business structure in Switzerland is one of the most important steps when setting up a company here. Each structure has unique legal, financial, and operational implications that can affect your business’s

Switzerland is a prime location for entrepreneurs looking to start an online business. With its high-quality digital infrastructure, affluent customer base, and supportive legal environment, Switzerland offers an ideal landscape for online ventures. In this guide, you’ll discover everything you need to know to start an online business in Switzerland, from selecting the right business

Switzerland is well-known for its stable economy, strategic location, and welcoming environment for businesses. For new entrepreneurs, understanding the framework of Swiss business laws for entrepreneurs is essential to ensure a compliant, successful start in this thriving market. This guide offers an overview of the key laws, regulations, and requirements that every business owner should

Switzerland is a prime location for entrepreneurs worldwide, offering a stable economy, a business-friendly environment, and a strategic location in Europe. For those interested in establishing a company here, this guide provides a comprehensive overview of the steps involved in company registration in Switzerland, helping you navigate the process with clarity and confidence. Steps for