Author name: Asel Mamytova

Asel Mamytova is a seasoned Swiss entrepreneur and the Managing Director of BMA Business Solutions GmbH, with over 15 years of experience guiding international clients through Swiss banking, business formation, and regulatory compliance. Holding a Master’s in Business Administration, she has developed extensive expertise in banking, audit, and wealth management. With her hands-on and personalized approach, Asel has become a trusted advisor for foreign entrepreneurs and companies navigating both the Swiss and global business landscapes. To learn more about her innovative strategies and services, visit Mamytova Consulting or explore her expert insights on business registration in Switzerland for foreigners.

Laptop screen with Estonian flag, showing a digital plant and glowing growth lines emerging upwards, symbolizing SaaS business growth through Estonia's e-Residency.

How Estonia and e-Residency Help SaaS Businesses Grow

If you’re building a SaaS company or working remotely, Estonia is one of the smartest and most forward-thinking places to register your business. Through its groundbreaking e-Residency program, Estonia offers global founders a streamlined, digital-first way to run a company with full access to the European market. What is e-Residency? E-Residency is a digital identity […]

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Dynamic digital collage showcasing trending charts, keyword analysis, and data graphs that highlight high-potential blog niches for English-speaking audiences.

Identifying High-Potential Blog Niches for an English-Speaking Audience

Bloggers aiming at an English-speaking audience face fierce competition. Yet, smart niche selection can lead to high traffic with low competition. In this post, we present data-driven insights to uncover promising niches. We focus on topics that are trending and have strong user engagement. Our research uses Google Trends, social media buzz, news aggregators, and

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Storytelling in online marketing

Turning Stories into Sales: How Storytelling Connects and Converts in Online Marketing

Hi, I’m Asel Mamytova, a Swiss entrepreneur passionate about helping businesses thrive in today’s competitive digital world. Over the years, I’ve learned that great marketing isn’t just about showcasing a product—it’s about telling a story that resonates. In this article, I’ll share how storytelling can transform your online marketing, connect you emotionally with your audience,

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Illustrating my advice on transparency and ethics

Fostering Transparency and Ethics in Online Businesses: Insights from Asel Mamytova

Hello, I’m Asel Mamytova, a Swiss entrepreneur with over 15 years of experience helping businesses thrive in Switzerland and beyond. Running an online business is an exciting journey, but success today requires more than just offering great products or services. Customers are increasingly seeking brands that are transparent, ethical, and socially responsible. Let me share

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Wide-format DSLR photo of Zurich's business district with glass buildings, Lake Zurich, and the Swiss Alps, representing Swiss corporate tax for businesses.

Navigating Swiss Corporate Taxes: What New Business Owners Need to Know

Switzerland’s stable economy, high quality of life, and business-friendly tax system make it an attractive destination for entrepreneurs and new business owners. Understanding the Swiss corporate tax system is crucial for effective financial planning and maximizing available tax benefits. This guide offers an overview of the Swiss corporate tax landscape, covering core tax types, cantonal

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A contemplative entrepreneur standing in a scenic Swiss landscape, representing ambition and the process of starting a business in Switzerland.

Legal Requirements for Non-Residents to Open a Business in Switzerland

Switzerland’s strategic location, robust economy, and transparent regulatory environment make it an attractive destination for foreign entrepreneurs. Non-residents interested in opening a business in Switzerland will find a highly organized system with clear requirements. From selecting the right legal structure to appointing a Swiss resident director, this guide covers everything you need to navigate the

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Traditional houses near a winding road with mountains and a blue sky in the background, showcasing the natural beauty of Switzerland.

Top Industries for Starting a Business in Switzerland with Up to CHF 1 Million Capital

Starting a business in Switzerland can be an exciting and rewarding venture, especially in a country known for its innovation, stability, and business-friendly climate. With CHF 1 million or less, foreign entrepreneurs can dive into several high-potential industries that are well-suited for small and medium-sized enterprises (SMEs). In this guide, we’ll explore top industries in

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A business professional standing outside UBS Bank building at night, symbolizing Swiss banking accessibility and services for international businesses.

How to Open a Swiss Bank Account for Your New Business: A Complete Guide

Opening a Swiss bank account provides valuable benefits for businesses, especially those with an international outlook. Known for stability, privacy, and extensive financial services, Swiss banking is ideal for securing and managing business assets. However, the process requires careful preparation, particularly for companies with foreign shareholders. This guide covers everything you need to know, from

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